Production of Tesla's Cybertruck will wind down soon with allure escaping most potential buyers

Production of Tesla's Cybertruck, a stainless-steel electric vehicle with a polarizing allure for potential buyers, will wind down next year.

In a post on social media, CEO Elon Musk said, “Tesla will be winding down production of the Cybertruck at Gigafactory Texas around the middle of next year to make room for increased Cybercab production.”

The Texas facility is the only location where the Cybertruck is produced.

Teslas, and the Cybertruck in particular because of its unorthodox profile, became a political touchstone as Musk allied himself with President Donald Trump and some right-leaning causes amid a widening political divide in the U.S. and Europe.

European sales of Tesla vehicles tumbled 49% in the first two months of 2025 even as overall sales of EVs grew. Musk’s endorsement of Germany’s far-right Alternative for Germany party in national elections drew broad condemnation.

The vehicle was also plagued by quality-control issues, with a handful of recalls within months of its debut.

Despite enormous anticipation, the Cybertruck never caught on with most buyers, and sales declined almost from the moment it hit the market.

While Tesla does not break out sales of its vehicles by model, Kelley Blue Book estimated that Cybertruck sales declined 48% from 2024 to 2025. From January through September of this year, sales were down 28%, according to Kelley Blue Book.