Theo Von named Bacchus king for 2027 Mardi Gras Parade

NEW ORLEANS (WVUE) - Louisiana-born comedian and podcast host Theo Von will reign as Bacchus LVIII when the Krewe of Bacchus rolls on Feb. 7, 2027, the organization said.

The Krewe of Bacchus is a legendary Carnival organization that helped revolutionize Mardi Gras nearly six decades ago.

“We are thrilled that one of America’s most influential digital age celebrities will be joining us this year as Bacchus,” said krewe captain Clark Brennan.

“The Krewe of Bacchus has always been cutting-edge in our choice of monarchs. We are eagerly embracing the transition as people choose new and different ways to be entertained,” Brennan said.

Von is known for his Southern storytelling and offbeat sense of humor, drawing comedy from everyday life and his own experiences, the organization said.

Von has become one of the most familiar voices in media, amassing millions of subscribers, followers, and listeners across his digital platforms.

The theme of the Bacchus parade is “All Roads Lead to Bacchus.” It will feature 32 hand-painted floats designed by Kern Studios, the organization said.

The Krewe’s 1,700 riders will offer more than 300 unique throws, including a lunchbox, purple, green and gold camo hats, and first-ever blind box throws, the organization said.

More than 30 marching bands are expected to take part in the festivities, with more than 100 alumni of the St. Augustine High School Marching 100 expected to join alongside the students.

The 58th annual Bacchus parade will roll Sunday, Feb. 7 at 5:15 p.m. and will follow the traditional uptown route.

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