Disney launches holiday campaign with 'The Invisible Horse' short film from director Dougal Wilson
Disney is ringing in the season with its latest campaign, "Make the Holidays Magic," featuring new experiences and programming.
ByAmy Becker 
Monday, November 9, 2026 7:10PM
Celebrate the season with Disney!
Building on a tradition of over a century of holiday fun, Disney launches a new global campaign, "Make the Holidays Magic," with experiences across Disney's parks, special programming on TV and streaming and new products featuring fan-favorite characters.
The campaign kicks off with the release of "A Disney Holiday Short: The Invisible Horse," directed by Dougal Wilson.
It "tells the story of Jack, a boy who believes he has outgrown the magic of the season. When a mysterious invisible creature enters his life at Christmas, Jack is drawn into an adventure that rekindles his imagination and brings him closer to his family. It's a story about finding wonder when you least expect it, and a reminder that the most meaningful holiday memories often begin with a little belief."
You can watch the short on Disney+ or in the player below.
The festivities continue as Disney brings magic across its parks and cruise line with the following experiences.
- At Walt Disney World Resort, guests can celebrate at Mickey's Very Merry Christmas Party, EPCOT International Festival of the Holidays presented by AdventHealth, Disney Jollywood Nights, and more.
- At Disneyland Resort, "A Christmas Fantasy Parade" and "it's a small world" Holiday return to Disneyland Park, along with "World of Color - Season of Light" and Disney Festival of Holidays in Disney California Adventure Park.
- At Disneyland Paris, guests can celebrate the magic of Disney Enchanted Christmas for the first time at World of Frozen in Disney Adventure World.
- Shanghai Disney Resort continues its 10th anniversary celebration along with the return of Disney Winter Frostival.
- Tokyo Disney Resort celebrates the season with a variety of entertainment offerings including "Toys Wondrous Christmas!"
- Aboard Disney Cruise Line ships, Very Merrytime Cruises transform select sailings into winter wonderlands with holiday décor, character experiences, and festive entertainment for the whole family.
On Disney+, Hulu, ABC and Freeform, get in the spirit with the classics, or tune in for can't-miss holiday specials and new episodes.
- Disney+ and Hulu have the holiday movies covered, from comfort-watches like "Home Alone" and "A Christmas Story," to festive favorites such as "Tim Burton's The Nightmare Before Christmas" and "National Lampoon's Christmas Vacation." New holiday specials debuting this season include "Mickey's Home Alone," "A Proud Family Wizmas," "Dasher" and "Diary of a Wimpy Kid Christmas: The Getaway," along with new holiday episodes of favorites from "Phineas and Ferb," "Sofia the First: Royal Magic," "Big City Greens," "Marvel's Spidey and his Amazing Friends" and more, as well as Hulu-exclusive holiday offerings from hit adult animated series "Bob's Burgers" and "Family Guy." Plus, Disney+ Perks will delight and reward eligible subscribers all season long, including a Holiday Challenge with special surprises, and Explore Disney+ will be updated throughout the holidays to spotlight it all.
- On ABC, annual holiday specials include "Dancing with the Holidays," "CMA Country Christmas" from Nashville, "The Wonderful World of Disney: Holiday Spectacular," and "Disney Parks Magical Christmas Day Parade," along with holiday episodes of favorites like "Abbott Elementary" and "Scrubs."
- Freeform's "25 Days of Christmas" runs December 1 through Christmas with favorites including "A Very Jonas Christmas Movie," "The Santa Clause," "Mickey's Twice Upon a Christmas," "Ice Age: A Mammoth Christmas" and more.
Perfect for gift-giving, Disney makes the holidays a little more magical with toys, apparel, accessories, books, collectibles and more featuring characters from "Avengers: Doomsday," "Toy Story 5," Winnie the Pooh's 100th anniversary and more, available at Disney Store and retailers.
The Walt Disney Company is the parent company of this ABC station.
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