2 metro Atlanta theatres rename, rebrand with new sponsorship

Two staples of the metro Atlanta entertainment industry announced a new sponsor and slightly new names.

Both the Buckhead Theatre and Lakewood Amphitheatre said Tuesday that they have “new names” after partnering up with SCANA Energy.

Going forward, they’ll be called the Buckhead Theatre by SCANA Energy and SCANA Energy Amphitheatre at Lakewood, according to the companies.

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Live Nation described the move as a team up with “hometown brand SCANA Energy.”

In a statement shared with Channel 2 Action News, Live Nation, which operates the theatres, said this is SCANA Energy’s first venue naming rights partnerships.

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“The partnership marks a new chapter in SCANA Energy’s commitment to fueling life’s best moments, extending its presence beyond the home and into the experiences that bring people together,” according to Live Nation.

For the gas company, the renaming and partnership are a way it says it shows its commitment to “fueling life’s best moments.”

“Georgia is our home, and the communities we serve have always been at the heart of what we do,” Jen Bowden, SCANA Energy General Manager, said. “Lakewood Amphitheater and Buckhead Theatre are places where Atlantans have come together for generations, and we’re proud to be part of their next chapter. We see this partnership as an opportunity to show up for our community, create meaningful experiences for our customers and give back to the city we call home.”

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